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(08) 8289 3213



22 Amanda Street,
South Australia, 5108

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Group Background

11 (mainly Adelaide northern metropolitan) delicatessens held a meeting in mid 1997 to discuss their options in seeking better discounts and promotions from their various suppliers.

As a result of this meeting, Shop Friendly Co-operative Limited was born.


South Australia, being a relatively small market, already had 3 similar groups operating, and at first it was somewhat difficult in convincing suppliers that the members were genuine, and could make a contribution to their businesses.
However, with the backing of National Foods (now Lion Dairy and Foods) (the 11 members were already strong clients of National Foods) the group was able to convince the following suppliers to support them as a group:
  • Lion Dairy & Foods
  • Coca Cola Amatil
  • Tip Top Bakeries
  • Balfours
The group has added other suppliers since its incorporation, but is proud to say that the above 4 have been with us since day 1.
The unique thing about Shop Friendly Group, is that all of its growth has come from word of mouth recommendations from its member base. The membership  currently stands at approx. 150.
Although the group started out with the idea of limiting its membership base to shops that exceeded certain parameters in weekly sales, it soon became evident that there are many small shops with little hope of negotiating discounts on their own. A decision was made to broaden the membership base, by assisting smaller shops, in permitting them to join the group.
Two of the board of directors, Simon Molyneux and Des Trussell  have been on the board since the group was incorporated. The present board has been in place for 10 years, reflecting the stability of the group.
The board prides itself in the integrity of its dealings with anyone it is involved with. All dealings are transparent, and the board is very aware of the need to keep all of the groups members informed of dealings it has with various suppliers.




Membership Benefits can be measured in a number of ways:

  • Monetary discounts
  • Promotional buying
  • Promotional activity
  • Member competitions & prizes
  • Customer awareness of regular promotional activity
  • Customer competitions & prizes
  • Through the group, a network of people who can
        assist one another in solving problems
The easiest to measure is monetary discounts. These vary from store to store, depending on their level of buying.  It is all relative to the shop sales turnover.
We are happy to show prospective members how they can benefit. As a general guide, it would be fair to say that a shop with weekly sales of $5,000 could save up to $6,000 per year.
A shop with weekly sales of $20,000, could save up to $15,000 per annum (maybe more).

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